by Kate Feld | Jun 12, 2023 | Behind the scenes, Blog, Marketing & Branding, New Ideas, Social Media, Technology, The Digital World
If you’re running or working in marketing for any business this day, you’ve surely heard about “social media engagement” or “online engagement” with your customers as something to strive for. But why? Well, if your customers engage by sharing your content, they’ll...
by Kate Feld | Mar 6, 2023 | Behind the scenes, Blog, Innovations, Marketing & Branding, New Ideas
In honor of Women’s History Month, this blog post was originally intended to be a list of recent marketing innovations by women. However, after discovering the Brand Innovators list of the “Top 100” Women in Brand Marketing for 2022, I decided to do a deep dive into...
by Kate Feld | Jan 23, 2023 | Behind the scenes, Blog, Design Inspiration, Innovations, Marketing & Branding, New Ideas, Technology
It’s a new year, and, if you’re a business leader or a marketer, you’re likely wondering how you should adjust your content marketing strategy for the year ahead. Well, luckily, I’ve done that research for you. After reading some of the top sources for content...
by Kate Feld | Dec 27, 2022 | Blog, Innovations, Marketing & Branding, New Ideas, Social Media, Technology, The Digital World
If you’re an American business or marketer who hasn’t yet made your way onto TikTok, you’re not alone. But that move may be just around the corner, come 2023. While TikTok’s original release was in China in 2016 (as Douyin), it didn’t go worldwide until 2018, after...
by Kate Feld | Nov 28, 2022 | Behind the scenes, Blog, New Ideas, Social Media, The Digital World
If you’ve been following creators or brands on social media for long, you’ve surely witnessed their collective distress when their platform’s algorithm changes. Everyone scrambles to decipher the formula for maintaining, if not improving, their reach, according to the...