There’s so much more to life than working, don’t you agree? So if you do nothing but post about your business and become a pushy salesperson, you’re not doing yourself justice and your followers will soon get bored and abandon you. Instead, show them what a well-rounded life you lead and pique their interest with other “lifestyle” type photos and posts.
Sharing parts of your life is just one way to develop a relationship where your audience will get to know, like, and trust you enough to make a purchase. These photos and funny stories will make you appear more approachable so your followers won’t hesitate to send you a message to ask questions about your products.
Here are just a few fun ways to lighten up the mood on Facebook and increase your engagement with your followers:
Share Your Humor
Did your preschooler tell a funny story at breakfast? Feel free to share it. Did you have a funny conversation with your bestie, teenager, or grandparent? Share it. Everybody needs a little pick me up during the day and laughing also releases stress.
What are Your Weekend Plans?
Do you have a favorite hangout on Friday nights? Or do your Saturdays find you on the soccer field? Supporting your favorite local charity by attending their running race or annual gala? I guarantee you’ll get some other soccer moms commiserating with you and you’ll bring awareness to a local business and/or charity.
Love to Travel? Share Your Favorite Tips and Locations
Whether you travel for business or strictly for pleasure, sharing notes of your favorite locations will help others plan a business retreat or conference. These types of posts are also great for starting conversations about vision boards and bucket lists. Even if your customers don’t travel, they can still live vicariously through you!
Share Your Lunchtime View
Almost everyone enjoys leaving the office for lunch so why not settle in at a park, by the water, or on the beach and share your view on Facebook? Even if you’re stuck inside during bad weather, your view can stir up fun conversations.
Show Them Your Favorite Hobbies
How do you relax after a long day’s work? What pulls at your heartstrings and really motivates you to push through your workload so you can enjoy your free time? Hobbies are a wonderful way to engage people in your posts. Show pictures of your workspace, or your finished project, or simply share how you discovered this hobby.
These are just a few ideas of what to share online that still show you’re a real person with a real life outside of work. These types of lists are really unlimited in length because you are so uniquely different from every other person in the world. Showcase what makes you YOU; show us your talents outside of your work. Sharing these glimpses into your personality and your life will attract your audience.
John’s the founder of Audacity Marketing. When he’s not racing motorcycles, he’s building marketing strategies for Audacity clients and anyone else who’ll listen.
John’s worn all the marketing hats, from consultant to agency owner to executive to university professor. He’s held leadership roles in industries from staffing to behavioral health to capital-C consulting. He’s branded or rebranded over 100 companies.
John buttresses 25+ years in marketing with an MBA from Georgia State University.
John lives with his girlfriend Suzanne, his dog Seamus, and his daughter Annie when she shows up from college.