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Engaging Content

Engaging Content

by Kate Feld | Jun 12, 2023 | Behind the scenes, Blog, Marketing & Branding, New Ideas, Social Media, Technology, The Digital World

If you’re running or working in marketing for any business this day, you’ve surely heard about “social media engagement” or “online engagement” with your customers as something to strive for. But why? Well, if your customers engage by sharing your content, they’ll...
A Flavorful Palette: Exploring the Different Flavors of Social Media

A Flavorful Palette: Exploring the Different Flavors of Social Media

by John Cloonan | May 30, 2023 | Blog, Innovations, Marketing & Branding, Social Media, The Digital World

In today’s interconnected world, social media has become an integral part of our lives. With the rise of various platforms, each offering unique features and experiences, social media has evolved into a vast and diverse landscape. Just like a palette of flavors,...
Don’t Be Afraid to Show Your Personality on Facebook

Don’t Be Afraid to Show Your Personality on Facebook

by John Cloonan | May 15, 2023 | Behind the scenes, Blog, New Ideas, Social Media

There’s so much more to life than working, don’t you agree? So if you do nothing but post about your business and become a pushy salesperson, you’re not doing yourself justice and your followers will soon get bored and abandon you. Instead, show them what a...
Tik Tik Boom: It’s Time to Talk about TikTok

Tik Tik Boom: It’s Time to Talk about TikTok

by Kate Feld | Dec 27, 2022 | Blog, Innovations, Marketing & Branding, New Ideas, Social Media, Technology, The Digital World

If you’re an American business or marketer who hasn’t yet made your way onto TikTok, you’re not alone. But that move may be just around the corner, come 2023. While TikTok’s original release was in China in 2016 (as Douyin), it didn’t go worldwide until 2018, after...
Algorithm Awareness: Resources for Keeping Up with the Ever-Changing Social Media Algorithms

Algorithm Awareness: Resources for Keeping Up with the Ever-Changing Social Media Algorithms

by Kate Feld | Nov 28, 2022 | Behind the scenes, Blog, New Ideas, Social Media, The Digital World

If you’ve been following creators or brands on social media for long, you’ve surely witnessed their collective distress when their platform’s algorithm changes. Everyone scrambles to decipher the formula for maintaining, if not improving, their reach, according to the...

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