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Tik Tik Boom: It’s Time to Talk about TikTok

Tik Tik Boom: It’s Time to Talk about TikTok

by Kate Feld | Dec 27, 2022 | Blog, Innovations, Marketing & Branding, New Ideas, Social Media, Technology, The Digital World

If you’re an American business or marketer who hasn’t yet made your way onto TikTok, you’re not alone. But that move may be just around the corner, come 2023. While TikTok’s original release was in China in 2016 (as Douyin), it didn’t go worldwide until 2018, after...
Algorithm Awareness: Resources for Keeping Up with the Ever-Changing Social Media Algorithms

Algorithm Awareness: Resources for Keeping Up with the Ever-Changing Social Media Algorithms

by Kate Feld | Nov 28, 2022 | Behind the scenes, Blog, New Ideas, Social Media, The Digital World

If you’ve been following creators or brands on social media for long, you’ve surely witnessed their collective distress when their platform’s algorithm changes. Everyone scrambles to decipher the formula for maintaining, if not improving, their reach, according to the...
Templates suck, especially when it comes to websites!

Templates suck, especially when it comes to websites!

by Auston Davenport and Teddy Pierre | Sep 7, 2022 | Behind the scenes, Blog, Design Inspiration, Technology, The Digital World

Website templates suck. Templates are usually overused and can also be found on thousands, if not tens of thousands of websites. While some templates have customization options, they are still limited in their capabilities unless you genuinely want to put the effort...
Are You Ignoring Your Google Business Profile? Here’s Why You Shouldn’t

Are You Ignoring Your Google Business Profile? Here’s Why You Shouldn’t

by John Cloonan | Jun 13, 2022 | Behind the scenes, Blog, Marketing & Branding, The Digital World

If you’re an organization looking to capture the attention of local customers, a Google Business Profile is a key piece of your marketing strategy. The Google Business Profile is a free business listing from Google that allows you to share important updates and...
Strategies for Social Media Branding

Strategies for Social Media Branding

by John Cloonan | May 23, 2022 | Behind the scenes, Blog, Marketing & Branding, New Ideas, The Digital World

A brand is more than just bold colors or a catchy slogan. It is more than a profile picture or a cover photo on your social channels. It is more than a logo or set of colors. A brand is how you present yourself and make your clients feel. Social media is one of the...
Cigarettes and Cell Phones

Cigarettes and Cell Phones

by John Cloonan | Dec 20, 2021 | Blog, Marketing & Branding, Technology, The Digital World

Do you remember those anti-smoking advertisements from a few years ago? They’re brilliant. In concept, they show someone being forced to leave something they enjoy doing to go smoke. Tag line: Cigarettes are bullies. But it suddenly occurred to me: have you ever...
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