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Minimum Viable Product – Don’t Forget the Second Word

Minimum Viable Product – Don’t Forget the Second Word

by John Cloonan | Oct 25, 2023 | Blog, Business Goals, Products

I once attended a marketing event where a company I know well presented a broad suite of new products. The company boasted about 10 new products, but there was a catch that very few people (including myself) knew: at least half of those products didn’t work....

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