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Did a Robot Write This Blog Post?

Did a Robot Write This Blog Post?

by John Cloonan | Feb 6, 2023 | Behind the scenes, Blog, Design Inspiration, Innovations, Marketing & Branding, New Ideas, Technology, The Digital World

A robot did not write this blog post. But could it have? The launch of OpenAI’s ChatGPT has many people asking if AI will replace content creators, particularly writers. Like many things in life, the answer is “it depends.” In my mind, the dependencies point in a...
2023 Content Marketing Trends

2023 Content Marketing Trends

by Kate Feld | Jan 23, 2023 | Behind the scenes, Blog, Design Inspiration, Innovations, Marketing & Branding, New Ideas, Technology

It’s a new year, and, if you’re a business leader or a marketer, you’re likely wondering how you should adjust your content marketing strategy for the year ahead. Well, luckily, I’ve done that research for you. After reading some of the top sources for content...
The Excitement of Possibilities

The Excitement of Possibilities

by John Cloonan | Jan 23, 2023 | Behind the scenes, Blog, Innovations, Marketing & Branding, New Ideas

It’s planning time! Company planning for many can be a real drag. Figuring out what you’re going to do, when, how, and who is going to pay for it can be challenging. But if you see it as a drag, you’re missing something. To paraphrase Gloria Steinem, planning is a...
Tik Tik Boom: It’s Time to Talk about TikTok

Tik Tik Boom: It’s Time to Talk about TikTok

by Kate Feld | Dec 27, 2022 | Blog, Innovations, Marketing & Branding, New Ideas, Social Media, Technology, The Digital World

If you’re an American business or marketer who hasn’t yet made your way onto TikTok, you’re not alone. But that move may be just around the corner, come 2023. While TikTok’s original release was in China in 2016 (as Douyin), it didn’t go worldwide until 2018, after...
Algorithm Awareness: Resources for Keeping Up with the Ever-Changing Social Media Algorithms

Algorithm Awareness: Resources for Keeping Up with the Ever-Changing Social Media Algorithms

by Kate Feld | Nov 28, 2022 | Behind the scenes, Blog, New Ideas, Social Media, The Digital World

If you’ve been following creators or brands on social media for long, you’ve surely witnessed their collective distress when their platform’s algorithm changes. Everyone scrambles to decipher the formula for maintaining, if not improving, their reach, according to the...
The Myths of Marketing and Operations

The Myths of Marketing and Operations

by John Cloonan | Oct 3, 2022 | Behind the scenes, Blog, Marketing & Branding, New Ideas

How does marketing fit into a strategic focus? John Cloonan of Audacity Marketing and Jane Gentry, consultant, dispel the myths of marketing and operations and drop a little...
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