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Don’t Be Afraid to Show Your Personality on Facebook

Don’t Be Afraid to Show Your Personality on Facebook

by Victoria Stanton | May 15, 2023 | Behind the scenes, Blog, New Ideas, Social Media

There’s so much more to life than working, don’t you agree? So if you do nothing but post about your business and become a pushy salesperson, you’re not doing yourself justice and your followers will soon get bored and abandon you. Instead, show them what a...
The Magic of UX and UI Design

The Magic of UX and UI Design

by Teddy Pierre | Apr 17, 2023 | Behind the scenes, Blog, Design Inspiration, Innovations, New Ideas, Technology, The Digital World

Have you ever wondered why some websites are so easy to use and others are just plain confusing? Well, that’s where UX and UI design come in, and they’re like magic tools that make websites awesome for you! Let’s explore why UX and UI design are so...
My Favorite Marketing Question

My Favorite Marketing Question

by John Cloonan | Apr 3, 2023 | Behind the scenes, Blog, Marketing & Branding, New Ideas

I spend a lot of time in meetings with clients, and some of that time is spent explaining the next steps in our strategy to help grow their business. And since our clients aren’t marketers, they always have questions. Sometimes why we’re moving in a certain direction,...
A Negroni Sbagliato, with Prosecco in It: Campari America’s Andrea Sengara as Brand Innovator

A Negroni Sbagliato, with Prosecco in It: Campari America’s Andrea Sengara as Brand Innovator

by Kate Feld | Mar 6, 2023 | Behind the scenes, Blog, Innovations, Marketing & Branding, New Ideas

In honor of Women’s History Month, this blog post was originally intended to be a list of recent marketing innovations by women. However, after discovering the Brand Innovators list of the “Top 100” Women in Brand Marketing for 2022, I decided to do a deep dive into...
Four Suggestions for Surviving a Recession

Four Suggestions for Surviving a Recession

by Victoria Stanton | Feb 20, 2023 | Blog, Marketing & Branding, New Ideas

Unless you live under a rock, you’re probably aware that many analysts think we’re headed for a recession. How your business will be affected depends on a lot of factors, including your location, industry, and mode of operation. Are you virtual? Perhaps brick and...
Did a Robot Write This Blog Post?

Did a Robot Write This Blog Post?

by John Cloonan | Feb 6, 2023 | Behind the scenes, Blog, Design Inspiration, Innovations, Marketing & Branding, New Ideas, Technology, The Digital World

A robot did not write this blog post. But could it have? The launch of OpenAI’s ChatGPT has many people asking if AI will replace content creators, particularly writers. Like many things in life, the answer is “it depends.” In my mind, the dependencies point in a...
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