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Did a Robot Write This Blog Post?

Did a Robot Write This Blog Post?

by John Cloonan | Feb 6, 2023 | Behind the scenes, Blog, Design Inspiration, Innovations, Marketing & Branding, New Ideas, Technology, The Digital World

A robot did not write this blog post. But could it have? The launch of OpenAI’s ChatGPT has many people asking if AI will replace content creators, particularly writers. Like many things in life, the answer is “it depends.” In my mind, the dependencies point in a...
2023 Content Marketing Trends

2023 Content Marketing Trends

by Kate Feld | Jan 23, 2023 | Behind the scenes, Blog, Design Inspiration, Innovations, Marketing & Branding, New Ideas, Technology

It’s a new year, and, if you’re a business leader or a marketer, you’re likely wondering how you should adjust your content marketing strategy for the year ahead. Well, luckily, I’ve done that research for you. After reading some of the top sources for content...
The Excitement of Possibilities

The Excitement of Possibilities

by John Cloonan | Jan 23, 2023 | Behind the scenes, Blog, Innovations, Marketing & Branding, New Ideas

It’s planning time! Company planning for many can be a real drag. Figuring out what you’re going to do, when, how, and who is going to pay for it can be challenging. But if you see it as a drag, you’re missing something. To paraphrase Gloria Steinem, planning is a...
Tik Tik Boom: It’s Time to Talk about TikTok

Tik Tik Boom: It’s Time to Talk about TikTok

by Kate Feld | Dec 27, 2022 | Blog, Innovations, Marketing & Branding, New Ideas, Social Media, Technology, The Digital World

If you’re an American business or marketer who hasn’t yet made your way onto TikTok, you’re not alone. But that move may be just around the corner, come 2023. While TikTok’s original release was in China in 2016 (as Douyin), it didn’t go worldwide until 2018, after...
Boycotts and Customer Lifetime Value

Boycotts and Customer Lifetime Value

by John Cloonan | Nov 7, 2022 | Behind the scenes, Blog, Marketing & Branding

I haven’t purchased fuel from Exxon since 1989.  30 years ago, an oil tanker owned by Exxon, the Exxon Valdez, spilled roughly 11 million gallons of oil off the coast of Alaska, destroying 1,300 miles of shoreline habitat, and changing the face of...
Predicting Brand Futures

Predicting Brand Futures

by John Cloonan | Oct 17, 2022 | Behind the scenes, Blog, Marketing & Branding

Rarely do I attempt to forecast anything. I’ve always thought it presumptuous, to be honest. I also didn’t want to become an internet meme about failed predictions, which there are many, some even published by such notable organizations as Time magazine....
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