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A Flavorful Palette: Exploring the Different Flavors of Social Media

A Flavorful Palette: Exploring the Different Flavors of Social Media

by Jamie Fleishman | May 30, 2023 | Blog, Innovations, Marketing & Branding, Social Media, The Digital World

In today’s interconnected world, social media has become an integral part of our lives. With the rise of various platforms, each offering unique features and experiences, social media has evolved into a vast and diverse landscape. Just like a palette of flavors,...
My Favorite Marketing Question

My Favorite Marketing Question

by John Cloonan | Apr 3, 2023 | Behind the scenes, Blog, Marketing & Branding, New Ideas

I spend a lot of time in meetings with clients, and some of that time is spent explaining the next steps in our strategy to help grow their business. And since our clients aren’t marketers, they always have questions. Sometimes why we’re moving in a certain direction,...
A Negroni Sbagliato, with Prosecco in It: Campari America’s Andrea Sengara as Brand Innovator

A Negroni Sbagliato, with Prosecco in It: Campari America’s Andrea Sengara as Brand Innovator

by Kate Feld | Mar 6, 2023 | Behind the scenes, Blog, Innovations, Marketing & Branding, New Ideas

In honor of Women’s History Month, this blog post was originally intended to be a list of recent marketing innovations by women. However, after discovering the Brand Innovators list of the “Top 100” Women in Brand Marketing for 2022, I decided to do a deep dive into...
Four Suggestions for Surviving a Recession

Four Suggestions for Surviving a Recession

by Victoria Stanton | Feb 20, 2023 | Blog, Marketing & Branding, New Ideas

Unless you live under a rock, you’re probably aware that many analysts think we’re headed for a recession. How your business will be affected depends on a lot of factors, including your location, industry, and mode of operation. Are you virtual? Perhaps brick and...
Did a Robot Write This Blog Post?

Did a Robot Write This Blog Post?

by John Cloonan | Feb 6, 2023 | Behind the scenes, Blog, Design Inspiration, Innovations, Marketing & Branding, New Ideas, Technology, The Digital World

A robot did not write this blog post. But could it have? The launch of OpenAI’s ChatGPT has many people asking if AI will replace content creators, particularly writers. Like many things in life, the answer is “it depends.” In my mind, the dependencies point in a...
2023 Content Marketing Trends

2023 Content Marketing Trends

by Kate Feld | Jan 23, 2023 | Behind the scenes, Blog, Design Inspiration, Innovations, Marketing & Branding, New Ideas, Technology

It’s a new year, and, if you’re a business leader or a marketer, you’re likely wondering how you should adjust your content marketing strategy for the year ahead. Well, luckily, I’ve done that research for you. After reading some of the top sources for content...
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