by John Cloonan | Jan 23, 2023 | Behind the scenes, Blog, Innovations, Marketing & Branding, New Ideas
It’s planning time! Company planning for many can be a real drag. Figuring out what you’re going to do, when, how, and who is going to pay for it can be challenging. But if you see it as a drag, you’re missing something. To paraphrase Gloria Steinem, planning is a...
by Kate Feld | Dec 27, 2022 | Blog, Innovations, Marketing & Branding, New Ideas, Social Media, Technology, The Digital World
If you’re an American business or marketer who hasn’t yet made your way onto TikTok, you’re not alone. But that move may be just around the corner, come 2023. While TikTok’s original release was in China in 2016 (as Douyin), it didn’t go worldwide until 2018, after...
by John Cloonan | Jul 25, 2022 | Behind the scenes, Blog, Innovations, New Ideas
Company values help shape the future of any business. You might not think the values of a company matter, and businesses often overlook the importance they can add. The truth is that company values should guide every decision made for a company. These values are...
by John Cloonan | Mar 30, 2022 | Behind the scenes, Blog, Innovations, Marketing & Branding
In the past, I’ve sought out consulting gigs while looking for my next permanent opportunity. It’s helpful both to keep my skills fresh and, of course, to keep income coming into the household. I made my personal network aware of this, and many of them came through...
by John Cloonan | Oct 25, 2021 | Behind the scenes, Blog, Innovations, New Ideas
I’ve often joked with other marketers about using others’ ideas with the question “Why be creative when you can be selective?” While looking at a concept, thinking it’s a good idea, and appropriating it in concept isn’t...