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Capital Recovery Case Study

by John Cloonan | Nov 12, 2023 | Blog, Business Goals, Case Study, Client Relationships, Innovations, ROI

Marketing and Operations, a Love/Hate Relationship

Marketing and Operations, a Love/Hate Relationship

by John Cloonan and Victoria Stanton | Aug 30, 2023 | Behind the scenes, Blog, Innovations, Marketing & Branding

Many marketers (like John) begin their careers as “creatives.” Folks who focus on the “big picture,” and have no appetite for something as dull as operations. Sounds like it involves spreadsheets, and we’re not into that. On the obverse, operations people (like...
A Flavorful Palette: Exploring the Different Flavors of Social Media

A Flavorful Palette: Exploring the Different Flavors of Social Media

by John Cloonan | May 30, 2023 | Blog, Innovations, Marketing & Branding, Social Media, The Digital World

In today’s interconnected world, social media has become an integral part of our lives. With the rise of various platforms, each offering unique features and experiences, social media has evolved into a vast and diverse landscape. Just like a palette of flavors,...
The Magic of UX and UI Design

The Magic of UX and UI Design

by Teddy Pierre | Apr 17, 2023 | Behind the scenes, Blog, Design Inspiration, Innovations, New Ideas, Technology, The Digital World

Have you ever wondered why some websites are so easy to use and others are just plain confusing? Well, that’s where UX and UI design come in, and they’re like magic tools that make websites awesome for you! Let’s explore why UX and UI design are so...
A Negroni Sbagliato, with Prosecco in It: Campari America’s Andrea Sengara as Brand Innovator

A Negroni Sbagliato, with Prosecco in It: Campari America’s Andrea Sengara as Brand Innovator

by Kate Feld | Mar 6, 2023 | Behind the scenes, Blog, Innovations, Marketing & Branding, New Ideas

In honor of Women’s History Month, this blog post was originally intended to be a list of recent marketing innovations by women. However, after discovering the Brand Innovators list of the “Top 100” Women in Brand Marketing for 2022, I decided to do a deep dive into...
Did a Robot Write This Blog Post?

Did a Robot Write This Blog Post?

by John Cloonan | Feb 6, 2023 | Behind the scenes, Blog, Design Inspiration, Innovations, Marketing & Branding, New Ideas, Technology, The Digital World

A robot did not write this blog post. But could it have? The launch of OpenAI’s ChatGPT has many people asking if AI will replace content creators, particularly writers. Like many things in life, the answer is “it depends.” In my mind, the dependencies point in a...
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