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by James Benson | Nov 29, 2023 | Blog, Design Inspiration, Marketing & Branding, Technology
As I have taken on more duties here at Audacity in recent months, I have found myself gaining a newfound appreciation for several things that I never even really thought of before. One of those things that I had never really considered at all were brand style guides....
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by Jenna Cohen | Oct 30, 2023 | Blog, Client Relationships, Marketing & Branding
We all love a good horror story, but not when it comes to our clients. As marketing professionals, so much of our attention is focused on bringing in new clients. We pour our time and energy into meetings over coffee, product demos, and demonstrating all the ways in...
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by John Cloonan | Oct 25, 2023 | Blog, Business Goals, Products
I once attended a marketing event where a company I know well presented a broad suite of new products. The company boasted about 10 new products, but there was a catch that very few people (including myself) knew: at least half of those products didn’t work....
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by Kate Feld | Oct 6, 2023 | Behind the scenes, Blog, Marketing & Branding, Marketing Trends, Podcasting
You’ve probably heard by now that podcasts are one of the top marketing trends of 2023, and that trend shows no sign of slowing down in the coming year. But is a podcast right for you and your business? And is it right for you at this time? Here, I’ll cover some basic...
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by John Cloonan and Victoria Stanton | Aug 30, 2023 | Behind the scenes, Blog, Innovations, Marketing & Branding
Many marketers (like John) begin their careers as “creatives.” Folks who focus on the “big picture,” and have no appetite for something as dull as operations. Sounds like it involves spreadsheets, and we’re not into that. On the obverse, operations people (like...
