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The Importance of a Style Guide to a Website Designer

The Importance of a Style Guide to a Website Designer

by James Benson | Nov 29, 2023 | Blog, Design Inspiration, Marketing & Branding, Technology

As I have taken on more duties here at Audacity in recent months, I have found myself gaining a newfound appreciation for several things that I never even really thought of before. One of those things that I had never really considered at all were brand style guides....

Capital Recovery Case Study

by John Cloonan | Nov 12, 2023 | Blog, Business Goals, Case Study, Client Relationships, Innovations, ROI

How To Keep Prospective Clients From “Ghosting” You This Spooky Season

How To Keep Prospective Clients From “Ghosting” You This Spooky Season

by Jenna Cohen | Oct 30, 2023 | Blog, Client Relationships, Marketing & Branding

We all love a good horror story, but not when it comes to our clients. As marketing professionals, so much of our attention is focused on bringing in new clients. We pour our time and energy into meetings over coffee, product demos, and demonstrating all the ways in...
Minimum Viable Product – Don’t Forget the Second Word

Minimum Viable Product – Don’t Forget the Second Word

by John Cloonan | Oct 25, 2023 | Blog, Business Goals, Products

I once attended a marketing event where a company I know well presented a broad suite of new products. The company boasted about 10 new products, but there was a catch that very few people (including myself) knew: at least half of those products didn’t work....
Pondering a Podcast? What to Consider Before You Start

Pondering a Podcast? What to Consider Before You Start

by Kate Feld | Oct 6, 2023 | Behind the scenes, Blog, Marketing & Branding, Marketing Trends, Podcasting

You’ve probably heard by now that podcasts are one of the top marketing trends of 2023, and that trend shows no sign of slowing down in the coming year. But is a podcast right for you and your business? And is it right for you at this time? Here, I’ll cover some basic...
Marketing and Operations, a Love/Hate Relationship

Marketing and Operations, a Love/Hate Relationship

by John Cloonan and Victoria Stanton | Aug 30, 2023 | Behind the scenes, Blog, Innovations, Marketing & Branding

Many marketers (like John) begin their careers as “creatives.” Folks who focus on the “big picture,” and have no appetite for something as dull as operations. Sounds like it involves spreadsheets, and we’re not into that. On the obverse, operations people (like...
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Recent Posts

  • The Importance of a Style Guide to a Website Designer
  • Capital Recovery Case Study
  • How To Keep Prospective Clients From “Ghosting” You This Spooky Season
  • Minimum Viable Product – Don’t Forget the Second Word
  • Pondering a Podcast? What to Consider Before You Start

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Audacity is a marketing and branding agency founded on the willingness to take bold risks. We have a purposefully different perspective that helps us figure out what risks get results. Our partners are different from each other. We bring breadth and depth of perspective and experience. We combine years of experience and education with the fresh perspectives and subtle sensitivities of having a team that crosses age, gender, race, and culture lines.

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