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A Negroni Sbagliato, with Prosecco in It: Campari America’s Andrea Sengara as Brand Innovator

A Negroni Sbagliato, with Prosecco in It: Campari America’s Andrea Sengara as Brand Innovator

by Kate Feld | Mar 6, 2023 | Behind the scenes, Blog, Innovations, Marketing & Branding, New Ideas

In honor of Women’s History Month, this blog post was originally intended to be a list of recent marketing innovations by women. However, after discovering the Brand Innovators list of the “Top 100” Women in Brand Marketing for 2022, I decided to do a deep dive into...
Did a Robot Write This Blog Post?

Did a Robot Write This Blog Post?

by John Cloonan | Feb 6, 2023 | Behind the scenes, Blog, Design Inspiration, Innovations, Marketing & Branding, New Ideas, Technology, The Digital World

A robot did not write this blog post. But could it have? The launch of OpenAI’s ChatGPT has many people asking if AI will replace content creators, particularly writers. Like many things in life, the answer is “it depends.” In my mind, the dependencies point in a...
2023 Content Marketing Trends

2023 Content Marketing Trends

by Kate Feld | Jan 23, 2023 | Behind the scenes, Blog, Design Inspiration, Innovations, Marketing & Branding, New Ideas, Technology

It’s a new year, and, if you’re a business leader or a marketer, you’re likely wondering how you should adjust your content marketing strategy for the year ahead. Well, luckily, I’ve done that research for you. After reading some of the top sources for content...
The Excitement of Possibilities

The Excitement of Possibilities

by John Cloonan | Jan 23, 2023 | Behind the scenes, Blog, Innovations, Marketing & Branding, New Ideas

It’s planning time! Company planning for many can be a real drag. Figuring out what you’re going to do, when, how, and who is going to pay for it can be challenging. But if you see it as a drag, you’re missing something. To paraphrase Gloria Steinem, planning is a...
Algorithm Awareness: Resources for Keeping Up with the Ever-Changing Social Media Algorithms

Algorithm Awareness: Resources for Keeping Up with the Ever-Changing Social Media Algorithms

by Kate Feld | Nov 28, 2022 | Behind the scenes, Blog, New Ideas, Social Media, The Digital World

If you’ve been following creators or brands on social media for long, you’ve surely witnessed their collective distress when their platform’s algorithm changes. Everyone scrambles to decipher the formula for maintaining, if not improving, their reach, according to the...
Boycotts and Customer Lifetime Value

Boycotts and Customer Lifetime Value

by John Cloonan | Nov 7, 2022 | Behind the scenes, Blog, Marketing & Branding

I haven’t purchased fuel from Exxon since 1989.  30 years ago, an oil tanker owned by Exxon, the Exxon Valdez, spilled roughly 11 million gallons of oil off the coast of Alaska, destroying 1,300 miles of shoreline habitat, and changing the face of...
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