Audacious Articles
Where we tell you what we really think in our marketing and branding blog.
The Myths of Marketing and Operations
https://www.youtube.com/watch?v=BGjhDdzzZfg How does marketing fit into a strategic focus? John Cloonan of Audacity Marketing and Jane Gentry, consultant, dispel the myths of marketing and operations and drop a little science!
Sales + Marketing = Growth Multiplier
You've got a great product. You know it's going to sell if more people to know about it. How do you spread the word to the right people? How do you get them to act on that information? How do you keep track of all the different things happening at once? Most of...
Templates suck, especially when it comes to websites!
Website templates suck. Templates are usually overused and can also be found on thousands, if not tens of thousands of websites. While some templates have customization options, they are still limited in their capabilities unless you genuinely want to put the effort...
Audaciously Industry-Agnostic
What do these industries have in common? Jewelry Roofing Accounting Each of them (and probably many more) have marketing companies that serve only that industry. We don’t do that. ...
Digital is important, but integrated marketing is importanter
Obviously, we know importanter isn’t a word. Between the two of us, we have two undergraduate English degrees and 50+ years of writing experience. However, we do like to have fun. Everywhere you look you hear marketing agencies specializing in digital marketing....
Deep Dive into Audacity’s Core Values
Company values help shape the future of any business. You might not think the values of a company matter, and businesses often overlook the importance they can add. The truth is that company values should guide every decision made for a company. These values are...
You don’t want the cheapest marketing company.
I’ve got a couple of tattoos. As I was considering my first one, I was given this advice by a heavily tattooed friend. “Good tattoos aren’t cheap, and cheap tattoos aren’t good.” That advice applies to most things we buy. There’s a...
We Pay Living Wages. That Makes Your Marketing Better.
I started Audacity to create the company for which I always wanted to work. Humanity makes up a strand of our company DNA. We believe all people deserve to be treated with respect, from our suppliers and customers to every person on our team. Our...
Stop Making Decisions
I didn’t think decision fatigue was a real thing until I ran a business. If you’re an entrepreneur, this probably sounds familiar – you spend your entire day making decisions, from minutiae to monumental. They run the spectrum from what paper to buy to run in the...