Audacious Articles
Where we tell you what we really think in our marketing and branding blog.
2023 Content Marketing Trends
It’s a new year, and, if you’re a business leader or a marketer, you’re likely wondering how you should adjust your content marketing strategy for the year ahead. Well, luckily, I’ve done that research for you. After reading some of the top sources for content...
The Excitement of Possibilities
It’s planning time! Company planning for many can be a real drag. Figuring out what you’re going to do, when, how, and who is going to pay for it can be challenging. But if you see it as a drag, you’re missing something. To paraphrase Gloria Steinem, planning is a...
Tik Tik Boom: It’s Time to Talk about TikTok
If you’re an American business or marketer who hasn’t yet made your way onto TikTok, you’re not alone. But that move may be just around the corner, come 2023. While TikTok’s original release was in China in 2016 (as Douyin), it didn’t go worldwide until 2018, after...
Influencer Marketing for the Rest of Us
When was the last time you hung out with Selena Gomez or Dwayne “The Rock” Johnson? For most of us, the answer to that question is, “I’ve never hung out with either of them.” Why is that important? Selena Gomez and Dwayne Johnson have a combined...
Algorithm Awareness: Resources for Keeping Up with the Ever-Changing Social Media Algorithms
If you’ve been following creators or brands on social media for long, you’ve surely witnessed their collective distress when their platform’s algorithm changes. Everyone scrambles to decipher the formula for maintaining, if not improving, their reach, according to the...
Boycotts and Customer Lifetime Value
I haven't purchased fuel from Exxon since 1989. 30 years ago, an oil tanker owned by Exxon, the Exxon Valdez, spilled roughly 11 million gallons of oil off the coast of Alaska, destroying 1,300 miles of shoreline habitat, and changing the face of Alaska's coast...
Predicting Brand Futures
Rarely do I attempt to forecast anything. I've always thought it presumptuous, to be honest. I also didn't want to become an internet meme about failed predictions, which there are many, some even published by such notable organizations as Time magazine. But hey, it's...
The Myths of Marketing and Operations
https://www.youtube.com/watch?v=BGjhDdzzZfg How does marketing fit into a strategic focus? John Cloonan of Audacity Marketing and Jane Gentry, consultant, dispel the myths of marketing and operations and drop a little science!
Sales + Marketing = Growth Multiplier
You've got a great product. You know it's going to sell if more people to know about it. How do you spread the word to the right people? How do you get them to act on that information? How do you keep track of all the different things happening at once? Most of...