Audacious Articles
Where we tell you what we really think in our marketing and branding blog.
Marketing and Operations, a Love/Hate Relationship
Many marketers (like John) begin their careers as “creatives.” Folks who focus on the “big picture,” and have no appetite for something as dull as operations. Sounds like it involves spreadsheets, and we’re not into that. On the obverse, operations people (like...
Engaging Content
If you’re running or working in marketing for any business this day, you’ve surely heard about “social media engagement” or “online engagement” with your customers as something to strive for. But why? Well, if your customers engage by sharing your content, they’ll...
A Flavorful Palette: Exploring the Different Flavors of Social Media
In today's interconnected world, social media has become an integral part of our lives. With the rise of various platforms, each offering unique features and experiences, social media has evolved into a vast and diverse landscape. Just like a palette of flavors,...
Don’t Be Afraid to Show Your Personality on Facebook
There’s so much more to life than working, don’t you agree? So if you do nothing but post about your business and become a pushy salesperson, you’re not doing yourself justice and your followers will soon get bored and abandon you. Instead, show them what a...
Audacity Advanced Support
As a few of our clients may know, Audacity offers an “Advanced Support” tier to our clients after launch and occasionally for those clients that we bring on board from other companies. This is in order to assist in maintaining those websites well after the design...
The Magic of UX and UI Design
Have you ever wondered why some websites are so easy to use and others are just plain confusing? Well, that's where UX and UI design come in, and they're like magic tools that make websites awesome for you! Let's explore why UX and UI design are so important. First,...
My Favorite Marketing Question
I spend a lot of time in meetings with clients, and some of that time is spent explaining the next steps in our strategy to help grow their business. And since our clients aren’t marketers, they always have questions. Sometimes why we’re moving in a certain direction,...
Building Your Marketing Ferrari
I got a reminder on Microsoft Teams earlier this week that it was my turn to write a blog. Nothing came immediately to mind for a topic, so I started googling, reviewing a few of my favorite marketing newsletters and casting about for a trend on which I felt competent...
A Negroni Sbagliato, with Prosecco in It: Campari America’s Andrea Sengara as Brand Innovator
In honor of Women’s History Month, this blog post was originally intended to be a list of recent marketing innovations by women. However, after discovering the Brand Innovators list of the “Top 100” Women in Brand Marketing for 2022, I decided to do a deep dive into...