Audacious Articles
Where we tell you what we really think in our marketing and branding blog.
The Importance of a Style Guide to a Website Designer
As I have taken on more duties here at Audacity in recent months, I have found myself gaining a newfound appreciation for several things that I never even really thought of before. One of those things that I had never really considered at all were brand style guides....
Capital Recovery Case Study
How To Keep Prospective Clients From “Ghosting” You This Spooky Season
We all love a good horror story, but not when it comes to our clients. As marketing professionals, so much of our attention is focused on bringing in new clients. We pour our time and energy into meetings over coffee, product demos, and demonstrating all the ways in...
Minimum Viable Product – Don’t Forget the Second Word
I once attended a marketing event where a company I know well presented a broad suite of new products. The company boasted about 10 new products, but there was a catch that very few people (including myself) knew: at least half of those products didn't work. Many...
Pondering a Podcast? What to Consider Before You Start
You’ve probably heard by now that podcasts are one of the top marketing trends of 2023, and that trend shows no sign of slowing down in the coming year. But is a podcast right for you and your business? And is it right for you at this time? Here, I’ll cover some basic...
Marketing and Operations, a Love/Hate Relationship
Many marketers (like John) begin their careers as “creatives.” Folks who focus on the “big picture,” and have no appetite for something as dull as operations. Sounds like it involves spreadsheets, and we’re not into that. On the obverse, operations people (like...
Engaging Content
If you’re running or working in marketing for any business this day, you’ve surely heard about “social media engagement” or “online engagement” with your customers as something to strive for. But why? Well, if your customers engage by sharing your content, they’ll...
A Flavorful Palette: Exploring the Different Flavors of Social Media
In today's interconnected world, social media has become an integral part of our lives. With the rise of various platforms, each offering unique features and experiences, social media has evolved into a vast and diverse landscape. Just like a palette of flavors,...
Don’t Be Afraid to Show Your Personality on Facebook
There’s so much more to life than working, don’t you agree? So if you do nothing but post about your business and become a pushy salesperson, you’re not doing yourself justice and your followers will soon get bored and abandon you. Instead, show them what a...